Regulated sectors
Creative that passes review first time
Ads for clinics, aesthetics, telehealth, supplements and finance get rejected for claims, before-and-after images and implied outcomes. Every Thumbstop script and frame is checked against the CAP Code and the platform's own ad policies before you see it.
The check is run by someone who has run paid media for UK health brands under ASA, MHRA and GPhC rules.
What we check
- +Claims and substantiation
- +Before-and-after use
- +Implied results
- +Targeting of vulnerable audiences
- +Platform-specific health and finance rules
What we will not make
- ×Ads promoting prescription-only medicines to the public
- ×Unsubstantiated health claims
- ×Fake testimonials or reviews
Clinics and aesthetics
Telehealth
Supplements
Financial services